Bei was first envisioned while David, one of our co-founders, was staying at a resort with his wife and four kids. On this day, near lunch time, David was sitting at the poolside reading while his wife and kids played in the pool and at the resort’s water park. His wife asked him to get lunch for the family. His options, leave their stuff unwatched and walk across the resort to the bar and grill or wait for a waiter to wander by. At that moment he wondered why in the age of smart phones he couldn’t access an online menu, order lunch and have it delivered. The idea that would become Bei was born.
Between April and August of 2014 our team booked overnight stays at various main-brand resorts in Central Florida. We ate at restaurants, food shops, and pool-side bars. Each resort brand offered online booking and a brief blurb about each resort including a brief list of amenities. Beyond this none offered any online information. Upon check-in we were usually handed a packet containing some information about the resort (some resorts had this information in booklets in the room). Sometimes this packet included information about on resort activities and events; usually it did not. We were surprised that some did not include menus for room service.
Ordering room service or housekeeping was easy at every resort, as long as we were in our rooms. Outside of our rooms these simple tasks became much more difficult. To order food, snacks or drinks we had to stop whatever activity we were engaged in and walk to a location to purchase our food, snack or drink. To take care of housekeeping tasks, our only option (again while not in a room) was to visit the front desk. Then there are activities: At one resort we found out about early morning yoga, available to all guests, only because one of our teammates decided to go jogging at 6AM and discovered the class by accident. At one resort we were going to walk the half mile to the beach until one of our team members, who stopped to ask a resort employee the best path, was told that the resort offered a tram that ran every fifteen minutes. At one resort we found an open room with a couple of Ping-Pong tables and foosball tables but no balls or paddles. It turns out the paddles and balls were stored and readily accessible in a cabinet. Each of these activities and services could have been described in information handed out at check-in, but if they were, the information was lying on a table, back at the room and inaccessible. How much better if we could have found this information online, accessible from anywhere with our smart phones?
Using this information we created Bei, a system that integrates RFID technology and mobile applications to greatly enhance guest experience.
Bei, it is all about the experience.